Search engine optimization should be the pillar of your online marketing efforts. Studies show 85% of consumers research products and services with Google before a major buying decision. If you're not doing SEO (Search Engine Optimization) for your website you're missing out on the lion's share of traffic. Unfortunately most website builders simply don't offer the tools you need to get good ranking on Google. Here are 5 WebStarts SEO features you din't know about how you can use them.

1. Image ALT tags.

ALT tags are used by Google to determine how to interpret your images. You see Google's robots can only read and record text, not images. But by supplying an ALT tag you're giving Google a hint as to watch the image is. With more people using Google image search to identify the things they're searching for ALT tags are becoming a bigger part of SEO marketing efforts.

You can enter an ALT tag for your images using WebStarts by clicking on any image in the WebStarts page editor view and then clicking on the ALT tag icon attached to the image. Simply enter a keyword that describes your image in the field provided and you're done.

2. Meta keywords. 

Although Google doesn't give much weight to meta keywords they still help you gain search engine ranking because other websites use the data to determine what your site is about. When Google see's your website ranking well on other websites they will in turn consider you more popular and ranking you appropriately.

You can easily add meta keywords to your web pages by launching the WebStarts page editor and click on File> Page Settings > and then entering your keywords separated by commas in the field provided.

3. Meta description.

Just like the meta keywords the meta description helps search engines know what your website is about. Of course you'll want to use a few of your target keywords and phrases in your description. The meta description is the part of a Google search result that appears below the blue hyperlink title.

To add a meta description to your web page click on File> Page Settings> and enter your keyword rich meta description in natural language in the field provided.

4. Upload a Google site map.

A Google site map helps Google know how your website is organized so Google can efficiently rank all the pages of your website. Uploading a Google site map can help you get better search ranking.

You can upload a Google site map by launching the WebStarts page editor and clicking on File>Page Settings> and then clicking the button to upload a Google site map.